March 16, 2011
What are we communicating?
By F Kamaruddin
The way we communicate with others and with ourselves ultimately determines the quality of our lives ~ Anthony Robbins
February 16, 2011
The Training Challenge
By M Nair
Too many times organizations expect training to provide the “one-size-fits-all” cure for their staff’s non-performance.
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September 7, 2010
Getting technology to work for you
By F Kamaruddin
Is your organization using I.T. in the right way to create great telephone experiences?
July 5, 2010
Green tips for daily living: Applying it at the workplace
By F Kamaruddin
Reminders are good. Turning them into great behaviour is better.
June 25, 2010
Form VS. Substance: what does this mean to a brand?
By M Nair
We tell everyone who would listen that form is important, but ultimately, it’s substance that goes the distance.
April 30, 2010
How to brand from the inside out?
By M Nair
Many companies are still overlooking brand internalisation, which is key to unleash hidden potentials in the organization.
April 30, 2010
Customer Service = Process + Standards + Attitude
By F Kamaruddin
We say it’s about delivering service excellence at every touch point. And now we’ve said it on radio too.
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About Our Blog
Welcome to our blog! Here, we cover observations and experiences in delivering the brand experience through everyday processes. That's because we're in the business of creating and managing great customer experiences. This blog has lots of space for your comments, and we want to hear from you on how you deliver what you promise in your daily work; also, your experience as customers. Our homepage is www.mcgasia.com.my. There, you can also find out more about our IVR services, consulting & training on how to brand from the inside out. Come by anytime.