July 22, 2010

Do you know how you sound like over the phone?

We can show you.

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July 5, 2010

Green tips for daily living: Applying it at the workplace

By F Kamaruddin

Reminders are good. Turning them into great behaviour is better.

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June 25, 2010

Form VS. Substance: what does this mean to a brand?

By M Nair

We tell everyone who would listen that form is important, but ultimately, it’s substance that goes the distance.

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April 30, 2010

How to brand from the inside out?

By M Nair

Many companies are still overlooking brand internalisation, which is key to unleash hidden potentials in the organization.

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April 30, 2010

Customer Service = Process + Standards + Attitude

By F Kamaruddin

We say it’s about delivering service excellence at every touch point. And now we’ve said it on radio too.
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March 1, 2010

Do your people represent your brand?

By F Kamaruddin

If you think your employees don’t influence your customers’ mood, you’re wrong!
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February 22, 2010

Exemplary customer service: An experience

How long does it take to solve YOUR problem?
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January 27, 2010

To do or not to do? Is professionally recording your IVR worth it?

By M Nair

Do you sound professional enough to your callers?
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January 26, 2010

3 Rules to help you create a great telephone experience

By F Kamaruddin

Does everyone in your organization know how to answer the telephone the way they are supposed to?
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January 14, 2010

Say that again? It’s not just what you say, it’s also HOW you say it

By F Kamaruddin

Can a “Hello” sound hostile and unwelcoming? You bet!
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About Our Blog

Welcome to our blog! Here, we cover observations and experiences in delivering the brand experience through everyday processes. That's because we're in the business of creating and managing great customer experiences. This blog has lots of space for your comments, and we want to hear from you on how you deliver what you promise in your daily work; also, your experience as customers. Our homepage is www.mcgasia.com.my. There, you can also find out more about our IVR services, consulting & training on how to brand from the inside out. Come by anytime.

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