Brand Strategy to Brand Behaviour: walk the talk
By F Kamaruddin
How do some organizations have people who really enjoy what they do, everyday?
Do you want:
• Employees who will serve customers better?
• Your company to market more effectively?
• Your people to find the working environment more meaningful?
You can have them, if you have:
• Employees who understand what is expected of them,
• A company that has organizational focus, AND
• Internal and external strategies that fit well.
How close are you to get what you want, right now?
People are at the core of any business. Whether your company operates in a Business-to-Consumer (B2C) or Business-to-Business (B2B) environment, you still need to serve people who are your customers. Meanwhile, inside your organization, you have people who need to understand the company purpose and strategy in a way that makes sense to them in order to be effective in their jobs.
Branding from the inside out is really about getting the employees of the organisation to be in sync with the marketing and branding message of the company. It’s about creating strong relationships. When this is achieved, you have a powerful marketing formula that is not easy to copy.
You’re probably asking yourself now: What do I need to get there?
You will need people who are excited about your organization. Not just employees, but also suppliers and clients (of course) who are excited about your brand. When they’re excited about your products and services, they’d choose you, always. You’ll need a committed team to drive change, as branding from the inside out is about a journey; a transition that takes time, and it’s long-term. All this commitment will not make branding from the inside out happen for your organization if you don’t have focus, perseverance and a clear strategy on make the shift from ‘Brand strategy’ to ‘Brand behavior’, because walking the talk is about creating habits that stick.
So – how close are you to get what you want, right now?
Tags: Brand Behaviour, Employee Engagement
July 14th, 2010 at 3:08 am
Really Good and well written article ! David. Engagement Ring
July 16th, 2010 at 12:37 pm
I just wanted to comment your blog and say that I really enjoyed reading your blog post here. It was very informative and I also digg the way you write! Keep it up and I’ll be back to read more soon mate
July 22nd, 2010 at 2:22 pm
I liked reading your blog ~ thanks for posting such awesome content.